The facelift MX-5 embodies the purest form of Zoom-Zoom. With evolved sensory qualities, it continues to deliver the unchanging value of “Jinba-Ittai” (oneness between driver and car) despite the changing world. Marking its 20th anniversary next year, the new MX-5 offers a “lots of fun” driving experience underpinned by the untiring passion of Mazda’s engineers since 1989.
Since launching the first-generation MX-5 in 1989, Mazda has stuck to the concept that driving enjoyment is the key value offered by the MX-5. Through two full redesigns and countless improvements, we’ve continued to heighten and improve the MX-5’s Jinba Ittai- focused “lots of fun” character. We expanded the MX-5’s appeal to an even broader audience in 2006 with the launch of the MX-5 Roadster Coupe. As demands for safety and environmental compatibility have grown amid major changes in the automotive environment, we’ve continued to incorporate new technologies and innovations without compromising the MX-5’s inherent lightness.
Full Article with the new 2010 Mazda MX 5 and some incredible photos you can find here:
2010 Mazda MX 5
2010 Mazda MX 5
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